For many companies, the only priority is the near-constant pressure to grow bigger, make more money, and crush competitors. Bo shows and tells the stories of companies spearheading an alternate movement to build businesses that are sustainable both in revenue, happiness, or another priority that you set. Rather than only chasing profits, chase a better workplace or increasing the quality of work—even if it means fewer customers. The experience of going bankrupt forced him to think about why he was in business in the first place, what he was really looking for; and it made him aware of the tremendous responsibility he had for his employees. The notion that bigger - and more - is better has so pervaded our culture that most people assume all entrepreneurs want to capitalize on every business opportunity. This can be tough when considerations of status and prestige come into play.
|Published (Last):||23 June 2005|
|PDF File Size:||15.16 Mb|
|ePub File Size:||12.61 Mb|
|Price:||Free* [*Free Regsitration Required]|
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem.
Return to Book Page. Preview — Small Giants by Bo Burlingham. The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition. It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of u The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition.
Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer.
He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success.
Get A Copy. Paperback , pages. Published April 1st by Portfolio first published More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Small Giants , please sign up. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Mar 15, Besim rated it really liked it.
This is a profile of 14 companies that chose to focus on being great at what they do rather than on growing their company in size despite many opportunities to do so. The author finds several links between them: 1 The owners realized they had a choice of what kind of company they would be and didn't just settle on following normal understanding of what kind of growth a company should aim for 2 They overcame pressure to give up control of their company to investors for the sake of growth 3 They w This is a profile of 14 companies that chose to focus on being great at what they do rather than on growing their company in size despite many opportunities to do so.
The author finds several links between them: 1 The owners realized they had a choice of what kind of company they would be and didn't just settle on following normal understanding of what kind of growth a company should aim for 2 They overcame pressure to give up control of their company to investors for the sake of growth 3 They were intimately tied to the community they were involved in 4 They had strong, real connections with their customers and suppliers 5 They had uniquely compassionate workplaces 6 They created unique company structures that likely wouldn't work for other companies 7 Their leaders loved what they did Burlington did a great job of reminding us that to succeed you should just be real and don't worry about artificial growth.
If you care about what you do and about the people you serve you will succeed, insha'Allah. Although it was a near 5-star in the uniqueness of the books focus, there was something that seemed missing from the book. Perhaps it was a lack of passion that the author himself seemed to have except when talking about his experience at Inc. Magazine , which seemed to bring down the passion of the profiled owners down a notch.
It seemed to be a book that should have been manifesto to keep your company small but instead was just a profile in how you can succeed and still be small.
Regardless this should be a required reading for any company owner who is thinking about how to grow his company and was worth the read. Too much story, too little message. View 1 comment. Mar 26, Catherine rated it it was amazing Shelves: recommended-for-entrepreneurs. I read this several years ago, at a time when we were struggling to find business advice that felt like it fit the way we wanted to run a business.
And lo and behold, it turns out that there are companies out there running profitable, successful businesses differently than most conventional wisdom might counsel. Jan 06, Beth Oppenlander rated it really liked it. What I liked best about the book was how well the author captured the spirit of the small business owners. He narrates their stories with compassion, keen insight and honesty. While I don't know that I experienced any great revelations as I shared in their journeys, I did find myself really wanting to experience directly some of their adventures.
One of the best business books with case studies on how you can build a long term purposeful business and not just wanting to exit. Jun 18, Tippy rated it it was amazing. Loved this book, first 'business' book that I've really bonded with - a survey of innovative businesses across the U. So glad that I found this gem on m Loved this book, first 'business' book that I've really bonded with - a survey of innovative businesses across the U.
Jun 02, Jennifer rated it really liked it. I don't typically read business books, so I was surprised by how much I enjoyed this one. The idea that a company can exist for a purpose other than just making the most money possible is very appealing to me.
I found the companies in this book inspiring and it made me think a lot about how I approach my job and the company I work for. May 27, Derek rated it liked it Shelves: I love the concept. When I think of the company I will start some day, that's what I imagine. The material, from , feels oddly dated.
Perhaps that's because I work in tech and am constantly reading about business models in technology and software.
The book reads a bit like "the age before the Internet". Mar 23, Yuri Karabatov rated it really liked it Shelves: process.
The book is a look behind the scenes of several very different companies which declined to grow beyond a certain size and focused on founders and employees instead. You can hide behind a corporate persona, or you can make a human connection. Sep 08, Ganesh Muthupalani rated it really liked it. I have worked on a fair number of business cases the past few weeks.
I also came across companies driven by purpose, like Ant Financial which envisions to bring equal opportunities to everyone in the world, not just the rich. I have been wondering for sometime "Why must companies grow to become the market leader? Shareholders expect ret I have worked on a fair number of business cases the past few weeks.
Shareholders expect returns from their investments and the management is obliged to fulfill shareholder's expectations. List 5 companies that come to your mind first. Bo Burlingham's book opened up my view to successful private companies. The author chooses to highlight small companies which refuse to grow bigger. Yes, Virgin is a small Giant!
Virgin has 48 planes in its fleet, compared to British Airways' Virgin Atlantic and Virgin Group is known for its stellar customer service and its hugely possible due to its size. The book felt a little long-winded. But nonetheless Bo Burlingham's insights were an interesting alternative to the traditional public businesses that cloud our minds.
Feb 28, Sarah rated it liked it Shelves: business , non-fiction. I bought this because it was on a clearance shelf and I actually started reading it simply because it was within reach when I was looking for a book to help me fall asleep But this was actually a decent, quick read. It describes a handful of businesses that opted to stay small rather than following the traditional path of expansion, and have consequently found success. I like the personalization that it offers in the detailing of the compani I bought this because it was on a clearance shelf and I actually started reading it simply because it was within reach when I was looking for a book to help me fall asleep I like the personalization that it offers in the detailing of the companies.
It feels less like a dry business template, and more like an open narrative. Jul 09, Ivo Spigel rated it it was amazing. This is such a great book, debunking the myth of forever trying to create giant companies "growth at all costs" and showing how staying small - but great - can be a very worthwhile decision.
But you have to make that decision in spite of the "bigness" hype. One of my favourite parts - I think it's at the beginning - is when the author compares entrepreneurs to artists. You start with nothing - only a business plan or an empty canvas or a blank Word page - and create something out of that nothin This is such a great book, debunking the myth of forever trying to create giant companies "growth at all costs" and showing how staying small - but great - can be a very worthwhile decision.
You start with nothing - only a business plan or an empty canvas or a blank Word page - and create something out of that nothing. What to say about this book with catchy title?
Focusing on 14 US businesses, Small Giants celebrates American small-town cosiness as embodied in corporate form. In Small Giants , journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them?
Best business books
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions.