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The official dogma of all Western industrial societies. The way to maximize freedom is to maximize choice. This is my supermarket. Not such a big one. I want to say just a word about salad dressing. So this is what the supermarket is like. In other domains — the world of communications. You rented your phone. One consequence of that, by the way, is that the phone never broke. And those days are gone. These are cell phones of the future. And do you know what the answer to this question now is?

Health care. A has these benefits, and these risks. B has these benefits, and these risks. What do you want to do? And we get to re-invent ourselves as often as we like. Nowadays, everything is very much up for grabs. Should I get married now? Should I get married later? Should I have kids first, or a career first? And indeed they should. These are important questions to answer.

Should I respond to this email? Should I draft this letter? And the world we used to live in looked like this. And the world we now live in looks like this. So paralysis is a consequence of having too many choices. And I think it makes the world look like this. And there are several reasons for this. Very expensive real estate. Gorgeous beach. Beautiful day. They have it all to themselves. What could be better? Everybody in my Manhattan neighborhood is away.

I could be parking right in front of my building. Now this cartoon makes a lot of points. Third: escalation of expectations. This hit me when I went to replace my jeans.

I wear jeans almost all the time. You want button fly or zipper fly? You want stonewashed or acid-washed? Do you want them distressed? You want boot cut, tapered, blah blah. My jaw dropped. I did better. All this choice made it possible for me to do better. I wrote a whole book to try to explain this to myself.

The reason —. I had very low, no particular expectations when they only came in one flavor. Nobody in the world of marketing knows this. The truth is more like this. What could you do? So let me remind you. It is not true. Their problem is that they have too little. They actually hurt. They actually make us worse off. So to conclude. What does this fish know?

You know, nothing is possible in this fishbowl. You have paralysis. You increase paralysis, and you decrease satisfaction.

Everybody needs a fishbowl. O dogma oficial das sociedades industriais ocidentais. Esses dias acabaram. E a gente pode se reinventar quantas vezes quiser. Devo me casar agora? Devo me casar depois? Devo priorizar filhos ou carreira? E eles devem mesmo. Responder esse e-mail? Rascunhar essa carta? O mundo de antes tinha essa cara. O mundo de hoje tem essa cara. Eu acho que isso faz o mundo ter essa cara. Segundo, vem o que os economistas chamam de custo de oportunidade.

Por exemplo. Lindas praias. Belo dia. O que poderia ser melhor? Outro exemplo. Terceiro: aumento das expectativas. Eu uso jeans quase o tempo todo. Meu queixo caiu. Eu comprei melhor. E foi toda essa escolha que me permitiu comprar melhor. Mas me senti pior. Eu escrevi um livro pra tentar explicar isso pra mim mesmo. Eu tinha expectativas muito baixas. Vamos relembrar.

Elas na realidade prejudicam. Elas fazem a gente ficar pior. Para concluir. United Arab Emirates 27 de setembro de The real fear behind french burkini ban 2 de outubro de The paradox of choice — Barry Schwartz 27 de setembro de Categories Ted Talks.


The Paradox of Choice: Why More Is Less




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